It is not necessary.

Candidate selection:

The preferred profiles for admission to the Master's Degree in Management and Leadership in Cultural Projects include: University graduates and postgraduates in Dance and Performing Arts, in Cultural Management, art and humanities, higher graduates in artistic education who meet the requirements for access to a university master's degree, university holders in social and communication sciences, and other university graduates linked academically or professionally to cultural industries or activities of production, management and promotion of culture.

The selection of applicants is carried out by the Head of the Master, who may rely on a Commission appointed for this purpose, which would include at least two professors responsible for the subjects. The procedure will consist of examining the applicant's academic record and standardized curriculum, as well as conducting an interview.

During the selection, criteria of coincidence with the profile of the degree, experience or professional connection, and motivation will be met.

In the event that the demand exceeds the offer, the following order of adaptation to the profile of the Master will be established:

University Graduates in Dance, (degrees in Visual Arts and Dance; and Pedagogy of Visual Arts and Dance)

Higher Degree in Dance
University Degrees in Cultural Management, Art and Humanities
Graduates of Artistic Education (who meet the requirements for access to a university master's degree)
University graduates in tourism, social sciences and communication
University graduates linked academically or professionally to cultural industries or activities of production, management and promotion of culture.

The weighting criteria will be as follows:

Priority according to the profile of the applicants: 50%

(The adaptation to the profiles mentioned above will grant a better or worse evaluation in this criterion.)

Academic record: 20%

(Academic career reflected in the documentation provided by the applicant, other degrees obtained, complementary training (other higher or postgraduate degrees) with interest and orientation towards the activities of production, management and promotion of culture.)

Curriculum and professional experience and its relationship with the objectives of the degree: 20%

(Relationship of the applicant's working life with the objectives of the degree. With this criterion, we seek to assess the applicant's professional or academic link to cultural industries or activities of production, management and promotion of culture. Among these, preference will be given to those applicants in leadership roles, and those linked to activities of Culture and Development and International Cooperation.)

Interview with applicants (motivation): 10%

(The interview has the objective of elucidating as much as possible the motivation of the student to carry out the master's degree. The applicant's reasons for taking the degree, activities where he intends to apply the knowledge and skills offered by the degree, study or professional plans will be assessed. futures etc

The person in charge of the Master has contact with each and every one of the applicants at the time of receiving and reviewing the required documentation, at which time they will interview the applicant. The interview can also be conducted by email.)

The results and evaluation of each student during the selection process will be filed in their file.

Offer of places: 66 seats. If the minimum number of students envisaged is not reached in a course, the University may choose not to open the teaching group.

The Master seeks to expand the academic training of participants through a greater degree of specialization and introduction to scientific research. The study of the dynamics of creation, transformation, change and management of the different specific activities of culture is proposed from the application of tools and techniques for the creation and leadership of projects. The study plan for this degree aims to:

– Introduce a new dialectical and transformative way of designing, organizing and managing cultural projects as well as the ability to critically evaluate them. 
-Provide useful research tools and methods to identify a cultural project from the analysis of the internal characteristics of the organizations and their external context. 
-Provide research habits and analysis of cultural reality in order to extract relevant information for decision-making and the generation of knowledge in the field of direction and management of cultural projects. 
-Train in the management of the organizational skills and techniques necessary to generate a project or an organizational structure around an artistic or cultural event. 
-The study and evaluation of leadership and management methods used for the creation and production of projects in private and public cultural companies or organizations. 
-Inform on the policies and dynamics of international cooperation related to culture and development issues, from the point of view of culture and cooperation projects. 
-Encourage debate on ethical dilemmas related to cultural management; the production, marketing and consumption of cultural products and services; and the conservation of the tangible and intangible values ​​of culture.

The broad field of cultural management needs professionals capable of adapting to an always multiform and changing environment, closely linked to the dynamics of art, new technologies, the economy and global society. This challenge is at the same time an opportunity, since there are multiple possibilities for specialization in very diverse professional sectors, which include the art market and its exhibition and conservation circuits; teaching; social, environmental or development cooperation projects; the publishing and audiovisual sector; marketing and public relations; music, performing arts and entertainment; tourism and hospitality.

Cultural manager or technician in public administrations
Cultural manager in private companies dedicated to the world of culture
Cultural consultant
Sponsorship and patronage management professional
Exhibition manager in art galleries, museums, cultural houses, foundations, etc.
Mediator between art collectors and art galleries, museums, cultural houses, foundations, etc.
Editorial management professional
Professional in the recording industry and music production companies
Professional in film, radio and television production companies
Producer of music and performing arts shows
Communication manager for organizations dedicated to the performing arts
Professor of disciplines related to cultural management
Sociocultural animator in public or private centers
Intercultural mediator
Worker in development cooperation organizations and NGOs
Consultant/organizer of sustainable cultural events
Organizer of corporate and recreational events
Events manager in private companies
Cultural tourism professional