World Theatre Day was initiated in 1961 by the International Theatre Institute (ITI). It is celebrated annually on 27 March by the ITI Centres and the international theatre community. Various local and international events are organised to mark this occasion. One of the most important is the circulation of the World Theatre Day Message, where internationally renowned figures are invited by the ITI to share their thoughts on theatre and the culture of peace. The first World Theatre Day Message was written by Jean Cocteau in 1962.
Since then, on 27 March of each year (the date of the opening of the 1962 “Théâtre des Nations” season in Paris), World Theatre Day has been celebrated in various ITI Centres in different ways. In addition, theatres, theatre professionals and lovers, universities, academies and schools around the world have joined in the celebrations.
Every year, a renowned figure in the theatre or a person who is deeply committed to the performing arts is invited to share his or her reflections on theatre and international harmony on the stage. This ceremony has become the World Theatre Day Message, which is translated into more than 50 languages, read to thousands of spectators around the world and printed in hundreds of newspapers. Colleagues in the audiovisual field around the world collaborate with more than a hundred radio and television stations to transmit the Message to listeners in every corner of the five continents.
Theatre is one of humanity’s oldest and most powerful artistic expressions, capable of transmitting ideas, emotions and reflections that transcend cultures and generations. Encouraging its development in all its manifestations—from classical theatre to new experimental and digital forms—is essential to preserving theatrical heritage, fostering creativity and strengthening the social fabric. Supporting theatre globally means opening spaces for diversity, dialogue and innovation, allowing each community to find in the stage a reflection of its identity and a path to change.
Theatre is not just entertainment; it is a cultural manifestation that reflects the essence of society, stimulates critical thinking and strengthens collective identity. Through its stories, characters and staging, theatre connects us with our emotions, challenges our perceptions and invites us to reflect. Raising awareness about its value means recognising its impact on education, culture and social development, promoting access to and support for it so that it remains a space for expression, creativity and transformation.
Theatre is a fundamental pillar of culture, education and social identity, but for its impact to be recognised and supported, its reach must be amplified. Enabling the theatre community to promote its work on a large scale is key to making governments and opinion leaders aware of its value and importance in all its forms. Through greater visibility, the recognition and support needed to strengthen the performing arts can be generated, guaranteeing their development, access and sustainability over time.
Theatre is a unique experience that allows us to connect with stories, emotions and realities in a deep and immersive way. From classical drama to the most avant-garde proposals, each production offers a new perspective on the world and on ourselves. Promoting its access and diversity is essential so that more people can enjoy theatre in all its forms, enriching their sensitivity, imagination and cultural understanding.
Theatre is a living art that unites us, excites us and transforms us. Its magic lies in the connection it creates between actors and audiences, creating unforgettable moments that inspire, move and provoke reflection. Sharing the joy of theatre means inviting others to discover its beauty, its impact and its ability to enrich our lives. Promoting its dissemination and access allows more people to enjoy this unique experience, strengthening the cultural and social bond through stage expression.